Hailey Bieber has done it again. The model and Rhode Beauty founder has sparked another viral beauty trend that’s taking social media by storm: the ‘Strawberry Girl’ makeup look. This fresh, flushed aesthetic celebrates natural beauty with rosy cheeks, glossy lips, and sun-kissed skin that mimics the sweet, juicy appearance of ripe strawberries. But beyond clever makeup application, many are turning to professional treatments to achieve this coveted natural flush from within.
The Birth of Strawberry Girl Makeup
The Strawberry Girl trend emerged from Hailey Bieber’s signature makeup style, characterized by a healthy, youthful glow that appears to come from within rather than from makeup products alone. This look revolutionizes the traditional approach to blush and complexion, focusing on creating a natural flush that extends beyond the cheeks to create an overall fresh-faced appearance.
According to the FDA’s cosmetic ingredient guidelines, the trend toward more natural-looking makeup aligns with increasing consumer awareness about ingredient safety and skin health. The Strawberry Girl aesthetic emphasizes enhancing natural features rather than masking them, promoting both beauty and skin wellness.

Understanding the Strawberry Girl Aesthetic
Key Elements of the Look
The Strawberry Girl makeup look comprises several essential components that work together to create that signature fresh-picked appearance:
- Flushed Cheeks: A natural-looking blush that mimics post-exercise or sun-exposed skin
- Glossy, Bitten Lips: Lips that appear naturally tinted and moisturized
- Dewy Skin: Hydrated, glowing complexion with strategic highlighting
- Soft, Feathered Brows: Natural-looking eyebrows that frame the face
- Minimal Eye Makeup: Focus on healthy-looking skin rather than dramatic eyes
Professional Treatments for Natural Flush
1. Oxygen Facials
Celebrities like Hailey Bieber often rely on oxygen facials to achieve that natural, lit-from-within glow. These treatments infuse the skin with pure oxygen and customized serums, promoting circulation and cellular renewal. The immediate result is plumper, rosier skin that provides the perfect canvas for the Strawberry Girl look.
The National Institutes of Health research on skin oxygenation shows that improved oxygen flow to skin cells can enhance natural coloration and promote a healthy appearance. This scientific backing explains why oxygen treatments have become a pre-event staple for many celebrities.
2. Microcurrent Therapy
Microcurrent treatments, often called “natural facelifts,” use low-level electrical currents to stimulate facial muscles and boost circulation. This increased blood flow creates a natural flush while simultaneously lifting and toning facial contours. The treatment’s ability to enhance the skin’s natural rosiness makes it perfect for achieving the Strawberry Girl glow.
3. LED Red Light Therapy
Red light therapy has gained popularity for its ability to stimulate collagen production and improve circulation. The FDA’s cleared devices database includes several red light therapy devices recognized for their safety and efficacy. Regular treatments can help maintain the healthy, rosy complexion essential to the Strawberry Girl aesthetic.
The Science Behind the Natural Flush
The appeal of the Strawberry Girl look lies in its mimicry of naturally healthy skin. When we exercise, feel emotions, or spend time in fresh air, our skin naturally flushes due to increased blood flow. Professional treatments aim to recreate and enhance this biological response safely and consistently.
Key factors contributing to natural skin flush include:
- Improved Circulation: Enhanced blood flow brings oxygen and nutrients to skin cells
- Increased Cell Turnover: Fresh, new cells create a more radiant appearance
- Optimal Hydration: Well-hydrated skin reflects light better, creating natural luminosity
- Balanced pH Levels: Proper skin pH promotes healthy coloration

Hailey’s Treatment Routine Revealed
Monthly Professional Treatments
Sources close to Hailey Bieber reveal her commitment to regular professional treatments that support her signature look:
- HydraFacial with Lymphatic Drainage: This treatment combines deep cleansing with lymphatic massage to reduce puffiness and enhance natural skin tone
- Customized Chemical Peels: Gentle peels using fruit acids help maintain smooth texture and even coloration
- Platelet-Rich Plasma (PRP) Therapy: Also known as the “vampire facial,” this treatment uses the body’s own healing factors to rejuvenate skin
Weekly At-Home Care
Between professional treatments, maintaining the Strawberry Girl glow requires consistent at-home care. The CDC’s skin health recommendations emphasize the importance of gentle, regular skincare routines for maintaining healthy skin appearance.
DIY Techniques for Strawberry Girl Skin
Facial Massage for Natural Flush
Incorporating facial massage into your daily routine can help achieve the Strawberry Girl flush naturally:
- Gua Sha Technique: Using a rose quartz gua sha tool to promote lymphatic drainage
- Ice Rolling: Stimulates circulation while reducing inflammation
- Fingertip Tapping: Gentle percussion movements boost blood flow
- Pressure Point Massage: Targeting specific points to enhance natural coloration
Natural Ingredients for Rosy Skin
Several natural ingredients can help achieve the Strawberry Girl glow:
- Rosehip Oil: Rich in vitamins that promote skin radiance
- Beetroot Extract: Natural source of antioxidants that enhance skin tone
- Strawberry Extract: Contains natural AHAs for gentle exfoliation
- Vitamin C Serums: Brighten and even out skin tone
Makeup Techniques to Enhance Treatments
While professional treatments create the foundation for Strawberry Girl skin, strategic makeup application enhances the effect:
The Perfect Strawberry Flush
- Prep with Hydrating Primer: Creates a dewy base
- Mix Cream Blush with Moisturizer: For a natural, diffused flush
- Layer Strategically: Apply blush to cheeks, nose bridge, and temples
- Set Sparingly: Use minimal powder to maintain dewiness
- Add Gloss Strategically: Lips, cheekbones, and eyelids for cohesive glow

Professional Treatment Safety Considerations
When seeking professional treatments for the Strawberry Girl look, it’s essential to choose licensed providers. The FDA’s medical device safety communications provide valuable information about treatment safety and what to look for in professional settings.
Important safety tips include:
- Always verify practitioner credentials
- Discuss any skin sensitivities or conditions
- Follow pre and post-treatment instructions carefully
- Start with gentle treatments and gradually increase intensity
- Maintain realistic expectations about results
The Long-Term Benefits
Investing in professional treatments for the Strawberry Girl look offers benefits beyond immediate aesthetic results:
Skin Health Improvements
- Enhanced natural collagen production
- Improved skin texture and tone
- Better product absorption
- Reduced signs of premature aging
Confidence Boost
The natural, healthy appearance associated with the Strawberry Girl look often leads to increased confidence and reduced reliance on heavy makeup. This aligns with current beauty trends favoring authenticity and natural beauty.
Customizing the Look for Different Skin Tones
The beauty of the Strawberry Girl trend lies in its adaptability. While Hailey Bieber’s fair complexion showcases pink and coral tones, the concept translates beautifully across all skin tones:
- Fair Skin: Soft pinks and peach tones
- Medium Skin: Warm corals and berry shades
- Deep Skin: Rich berries and wine tones
- Olive Skin: Terracotta and warm rose shades
The Future of Natural Beauty Trends
The Strawberry Girl phenomenon represents a broader shift in beauty standards toward celebrating natural, healthy-looking skin. According to NIH studies on beauty trends and self-esteem, this movement toward natural beauty positively impacts mental health and self-image.
Conclusion
Hailey Bieber’s Strawberry Girl makeup trend is more than just another viral beauty moment – it represents a holistic approach to achieving natural beauty through professional treatments and thoughtful skincare. By combining strategic professional treatments with consistent at-home care and minimal makeup application, anyone can achieve this fresh, youthful look.
The key to mastering the Strawberry Girl aesthetic lies in understanding that true beauty starts with healthy skin. Whether you opt for professional treatments or focus on enhancing your natural flush through massage and skincare, the goal remains the same: celebrating your skin’s natural ability to glow.
As this trend continues to evolve, it’s clear that the future of beauty lies not in covering up but in bringing out our natural radiance. The Strawberry Girl look proves that sometimes, the most impactful beauty statements are the ones that let our natural selves shine through.
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Dr. Javad Sajan is dedicated to the patients he serves and to the betterment of cosmetic and reconstructive surgery. His practice focuses exclusively on cosmetic and reconstructive surgery of the face and body. He is known for consistently championing the transgender community and being one of the top providers of gender affirming surgery in the country. Dr. Sajan specializes in breast augmentation, tummy tuck, and mommy makeover.

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